Search engine optimization


search engine optimization
Search engine optimization

What is SEO (Search engine optimization)

Search engine optimization means getting Organic or Natural traffic from Google search results is called search engine optimization. 

In this blog we will learn about different things about SEO
  • Why SEO
  • Types of SEO
  • How Does Search Engine Works 

At the End i have revealed top secret SEO tools which will help you to get your first 10,000 visitors.

So let us begin with our blog.


Why SEO

Let's say for an example:-

You have a Ice cream recipes blog and You are writing a good content but what you see is that you are not getting that much traffic or you are not getting more sales for what you are selling.

Now you may be thinking why am i not getting traffic? 

Answer is because like you there is one more person who is passionate about Ice cream recipes and writing a good blog and he/she may be writing for a long period of time then yours.

Now you may be thinking that i got a good content i have big article then him/her then how that can be possible right?

Let me tell you

This is the reason why you are not ranking 👇


Why SEO
Why SEO


This are the reasons why you are not getting enough traffic to your website inspite of having good and brief content.

So now let us discuss why SEO is Important for our website to get enough traffic.

1) Your Competitors have better content than yours 

For writing one content or a blog it takes hours to complete our writing right?

So after completing and looking to our blog we feel happy we always think that no other then me has got better content or written this much well. It happens every time with me😂  comment below if you also feel the same 👇

Now why this thing happens is because we have have never seen our competitors content.

What we do is that we chose a topic and get some knowledge by doing Google or searching online.

That's it after that we just start writing, putting images etc. What we think is that my blog is more attractive for that reason i will get traffic.

But that's not how it works. We need to put good content in there, we need to keep in short and provide information to our viewer. Creating a brief content won't help you to rank or get traffic but it will bore your viewer that's it.

So let me tell you some secret how to compete your competitor in good way.
  • See what is the format of writing full content.
  • Look which are the keywords he has applied 
  • Find which is the winning keyword for him
  • Then look which information is missing in that content 
  • While starting your writing first you have to write a missing content of your Competitor so that your viewer thinks that this is something different.
  • After doing this you have write the opposite format of your competitor so that Your viewer don't think that you both got same information.
If you will practice this many things i bet you will be head to head with your competitor.


2) Improve Usage Of Keyword 

To be honest with you while starting your blog firstly in first 2-3 months nothing matters.

No keywords, No SEO or any thing. 

You might have listen from many digital marketers that the main thing we need to do is keyword research without that you can't be successful but trust me even if you will spend 10 hours of keyword research then also you won't be able to rank immediately.

I made this mistake in my starting time but i hope you don't make it. 

In starting the only thing you need to focus is on creating a good and valuable content.

Now once you will be getting 1000-2000 views on blog after that your blog will start ranking.

So there are many paid and free keyword research tools you can check it out.

Secret on Keyword research
  • Put your competitor domain in keyword research tool and select his first 10 keywords.
  • In the same you need to do all the domain names who are ranking in first page.
  • While doing this the only thing you need to keep in mind is you have to always select different keywords from every domain.
  • If you are doing this you will always get success in the blogging,

3) Poor Link Building Practices 

What is link building?

Link building means attaching the different websites of your niche in your blog for getting more traffic.

In a blog language we say Backlinks 

If we have got good backlinks then we can get good response and have large traffic for free.

This is the brief topic so will explain later on in this article.

4) Your Web-page Time is Slow

In a simple way to increase our web page time is to put low quality images.

If the image is in PNG then convert that particular image in JPG or JPEG 

This is the simple hack how you can increase your website speed rather then messing up.

5) Your user doesn't have good user experience 

In this topic the only thing you need to remember is that you have a good responsive theme.

Your website should be user friendly

what does this means is that even if the viewer is viewing your website from desktop or mobile the view would be the same and all things would work perfectly.

So while writing a blog always think that whatever you post in that should be responsive.

6) Your Mistake is de-indexed by mistake 

I have created a blog on digital marketing. I have indexed my page now what i do is i promote my blog and i got a good traffic after promoting.

Now the thing is because of promotion we get continue traffic for 7days but after that it goes low and you won't even know because you may get busy creating other content.

So always keep a track on your every content and the more useful thing is that Keep atleast 1 hour of everyday in analyzing your content.

So this are the 6 points which is to keep in mind while creating or writing a content. 

This six points we can say is the heart and brain of SEO  

This 6 points are very deep in their own way and all things will be explained in this website.

So now let us talk about what is SEO.



What Is SEO (search engine optimization)


SEO (search engine optimization) which helps you to rank your website without spending any money on google ads or paid advertisement.

 Let us take one example 

 100 Students are having essay competition and what will be the things which you need to take care so that essay can help you to win this game.

 so let us say to write a good essay you need to take care of 👇
what is seo
what is seo

 This are the things which you will take care in order to win this game right.

 Now the same thing comes for SEO. You just have to remember you are writing essay (content) and what you need to take care to rank your blog high is 👇
SEO importance
SEO importance

 This are thing which you need to take care while writing a good content with SEO if you want to get a good amount of traffic.

  • Relevant Content ( Engaging and relevant)
  • Suitable Titles ( suitable title tag, URL)
  • Logical Structure ( Header tags)
  • Suitable synopsis ( Meta Description)
  • Neat and readable ( Responsive design & site speed)
This are some of the point which can help you with ON Page SEO .

Link building also plays a vital role in this which we will discuss later on in OFF page SEO.

How does Google Rank Our Website 


Search engine like Google follow three basic rule to rank your website. They are 👇






  • Crawling 
  • Indexing 
  • Ranking 

1) What is Crawling 

Crawling is a process in which google scan our entire website and copy the entire website content and stores it in search engine index.

With this help Google find out which website has relevant content according to the keywords and with that your website is crawled on the first page of google. 

2) What is Indexing 

Indexing means to Notify Google that you got a new content on your website.

If your website or some of the pages are not indexed then no one is going to find what content you are writing.

For doing this all we have to get a help from Google Search Console.

How to Index our website blog is coming soon in this series so stay updated.

3) What is Ranking 

Everyone knows about ranking its quite simple if you got a good content and working with google algorithm then you have better chance to rank on google.

Now other then this three things there are some of the small things too that matters and help you to rank your websites 

Here they are 👇

How google rank websites
How google rank websites

If you are going to take care about this many things then i am for sure that it will help you to rank your website on google.
Again with an example

Rahul who is good Cook and wants to write a recipe on Boiled chicken. So what will he do so that whenever anyone search for Boiled chicken his recipe can come in the first page of the google.


So now we will discuss about the optimization on a particular relevant keyword.

Now the important thing start is that how to optimize search engine that whenever anyone search related to our keyword our blog should come in the top 10.

To do this we need to learn about two types of SEO 
  • ON PAGE SEO 
  • OFF PAGE SEO 
Click the Link to get a complete guide on On Page seo and Off Page Seo .

Conclusion 

In this particular blog we have discuss about SEO (Search engine optimization) where we have learned some topics like 
  • Why SEO is important for our website.
  • what is SEO 
  • Types of SEO
As you all know that we have started the Free training course on Digital marketing so if you have not still checked out then make sure you check it out here is the link 


Let me know in comment if it was valuable to you.

Thanks for Visiting Our Blog 😊